Brand & Marketing Strategist • Storyteller • Content Creator
As a former journalist turned copywriter, I love a good story—both listening and telling. Dynamic storytelling begins with an authentic and ownable voice. I help my clients find and bring their voice to life by weaving together mission, vision, RTBs and customer experiences into a singular story that resonates and inspires. Health and wellness, beauty. packaged goods and consumer technology are the places I feel most at home.
My diverse experience working with agencies and in-house has made me uniquely scrappy, collaborative and creatively cross-pollinated. I can be a one woman show or hire and manage a team of writers and designers. Every project gets all I’ve got, depending on its needs--brand & marketing strategy, creative concepting, cross-platform content creation and always, a good sense of humor.
Fast-paced environments in companies focused on creating positive
change are my favorites. Originality, truth and integrity are my north stars. I respect structure and process, but I also embrace chance and wildness. (Feral is one of my most favorite words.) I care about the smallest details, because they matter.
Both long- and short-form writing are fair game. I regularly create integrated 360° brand and marketing campaigns, websites, blogs, brochures, scripts (radio, video, tv), ads, OOH, articles, packaging copy, infographics, names and taglines. I also love building voice and editorial guidelines. Wanna debate the merits of the Oxford comma or chat about ways AI can support everyday brand and marketing content without undermining creativity? I'm here for it.
I want to hear your story and help share it with the world.