Brand Storyteller, Verbal Designer & Creative Director
I love a good story—listening and telling. As a former journalist and editor turned brand copywriter, I help my clients find their voice and bring it to life. Health and wellness, beauty, fashion + design and consumer technology are the places I feel most at home.
My diverse freelance career has made me scrappy, collaborative and uniquely cross-pollinated. I can be a one-woman show or build and manage a team of writers and designers. I bring all I’ve got to every project, depending on its needs--concepting, creative direction, copywriting and editing, storytelling, brand strategy, editorial management and, always, a good sense of humor. I believe that the best solutions come from cross-functional collaboration and that, as much as I love the simplicity of black and white, most creativity happens in the grey spaces in between.
Fast-paced environments in companies focused on creating positive
change are my favorites. Originality, authenticity and integrity are my north stars. I respect structure and process, but I also embrace chance and wildness. (Feral is one of my most favorite words.) I care about the smallest details, because they matter.
Both long- and short-form writing are fair game: integrated 360° brand and marketing campaigns, websites, blogs, brochures, video scripts, ads, articles, packaging copy, infographics, names and taglines. I also love creating brand voice and editorial guidelines. (Something about keeping everything consistent and tidy. More on this later...)
I want to hear your story and help share it with the world.