Copywriting, brand strategy, naming
As a former journalist turned copywriter, I love a good story—both listening and telling. Dynamic storytelling begins with an authentic and ownable voice. I help my clients find and bring their unique voice to life by weaving together customer conversations and experiences into singular story that resonates and inspires. Health and wellness, beauty and consumer technology are the places I feel most at home.
My diverse experience working with agencies and in-house has made me uniquely scrappy, collaborative and creatively cross-pollinated. I can be a one woman show or hire and manage a team of writers and designers. Every project gets all I’ve got, depending on its needs--concepting, copywriting, brand strategy, creative direction, editorial management and always, a good sense of humor.
Fast-paced environments in companies focused on creating positive
change are my favorites. Originality, authenticity and integrity are my north stars. I respect structure and process, but I also embrace chance and wildness. (Feral is one of my most favorite words.) I care about the smallest details, because they matter.
Both long- and short-form writing are fair game. I regularly create integrated 360° brand and marketing campaigns, websites, blogs, brochures, scripts (radio, video, tv), ads, OOH, articles, packaging copy, infographics, names and taglines. I also love building voice and editorial guidelines. (Yes, debating the merits of the Oxford comma and nerding out over brand archetypes and attributes is my idea of fun.)
I want to hear your story and help share it with the world.