Brand & Editorial Storyteller
I love a good story—listening and telling. As a former journalist turned copywriter, I help companies find their unique voice and bring it to life. How? By dynamically weaving together all of a brand’s conversations and experiences to reveal an ownable, cohesive and consistent storyline. Some call this verbal design. Health and wellness, beauty and consumer technology are the places I feel most at home.
My diverse experience working with agencies and in-house has made me uniquely scrappy, collaborative and creatively cross-pollinated. I can be a one woman show or hire and manage a team of writers and designers. Every project gets all I’ve got, depending on its needs--concepting, copywriting, brand strategy, creative direction, editorial management and always, a good sense of humor.
Fast-paced environments in companies focused on creating positive
change are my favorites. Originality, authenticity and integrity are my north stars. I respect structure and process, but I also embrace chance and wildness. (Feral is one of my most favorite words.) I care about the smallest details, because they matter.
Both long- and short-form writing are fair game. I regularly create integrated 360° brand and marketing campaigns, websites, blogs, brochures, video scripts, ads, articles, packaging copy, infographics, names and taglines. I also love building voice and editorial guidelines. (Yes, debating the merits of the Oxford comma and nerding out over brand archetypes and attributes is my idea of fun.)
I want to hear your story and help share it with the world.