Yes Health
Yes Health
Yes Health
Banana Republic
Banana Republic
Copywriting, brand strategy, naming
AMELIA GLYNN
Verbal Brand Strategist • Storyteller • Content Creator
As a former journalist turned copywriter, I love a good story—both listening and telling. All dynamic storytelling begins with an authentic and ownable voice and a clear objective. I help my clients find and bring their voice to life by weaving together mission, vision, RTBs and customer experiences into a singular narrative that resonates and inspires. Healthtech, wellness and beauty, packaged goods and consumer technology are the places I feel most at home.
My diverse experience working with agencies and in-house has made me uniquely scrappy, collaborative and creatively cross-pollinated. I can be a one-woman show, hire and manage a team of writers and designers, or seamlessly join and support an existing team. Every project gets all I’ve got, depending on its needs--brand and content strategy, creative concepting, cross-platform content creation and always, a good sense of humor.
Fast-paced environments in companies dedicated to creating positive
change are my favorites. Originality, truth and integrity are my north stars. I respect structure and process, but I also embrace chance and wildness. (Feral is one of my most favorite words.) Data and analytics keep me honest and nimble--a reminder that the best work is always evolving.
Both long- and short-form writing are fair game. I regularly create integrated 360° brand and marketing campaigns, websites, blogs, brochures, scripts (radio, video, tv), ads, OOH, articles, packaging copy, infographics, names and taglines. I also love conducting verbal brand audits and building voice and editorial guidelines. Wanna debate the merits of the Oxford comma? Or chat about ways AI can support brand and marketing content without undermining creativity? I'm here for it.
MY WORK
I want to hear your story and help share it with the world.
Let’s talk.
415.776.6676