Campaign concepting & development, brand messaging & verbal identity, copywriting, naming, content strategy, UX experience

I've led the campaign concepting, creation and development for several new product launches, plus holiday 2020 (including campaign decks, site, social, email and packaging copy, in-store displays, wild postings, billboards and videos). I also proposed and implemented a new on-shelf wayfinding system, developed a new brand messaging platform and created voice and editorial guidelines. 

© 2020 Amelia Glynn

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