I partnered closely with the founding team to help launch and grow Midi Health, the first online medical clinic for women 40+, specializing in the holistic treatment of perimenopause and menopause symptoms. I extended the top-level branding created by Red Antler to create compelling launch content, including integrated campaigns (banners, paid ads, landing pages, social media posts, emails, event copy, video scripts), and laid the foundation for strategic marketing partnerships with likeminded brands. More samples available upon request.