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Copywriting, brand strategy, naming
Creative direction, concepting, copywriting
I was tasked with creating, directing and writing an integrated rebranding campaign for CT-Flow (the new umbrella brand for HeartFlow Analysis), a diagnostic pathway that helps cardiologists more accurately identify and treat coronary artery disease. The campaign included a landing page, informational promo video, patient case study infographic, patient success story videos, physician and patient brochures, email campaign and social media ads.
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