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aos Skincare

Creative direction, brand strategy, copywriting, naming

I fully rebranded this successful organic skincare company based in Bend, Oregon. This included developing a new name (aos Skincare), messaging, two descriptor lines (“Pure plant genius” and "Where ritual meets results"), new brand voice, creative direction for the new logo and visual and verbal branding, plus copywriting for all products, packaging, launch marketing materials and website reskin.

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