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Yes Health
Yes Health
Yes Health
Banana Republic
Banana Republic
Copywriting, brand strategy, naming
Edgility Consulting
Brand storytelling, creative copywriting, content strategy, verbal brand guidelines + training
I was responsible for the complete verbal rebrand of this compensation and talent management consulting and executive recruitment company. It included targeted brand storytelling throughout its new website to bring its mission and the people behind it to life, a new tagline, success story templates, and verbal brand and editorial guidelines. I also led trainings with Edgility's marketing team to ensure voice, tone and messaging consistency.
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