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Voice & branding


I led the brand strategy team for Mercari, an online marketplace akin to eBay founded in Japan. This included developing a new brand positioning and voice for its relaunch in the United States, all captured in the brand book below.


I partnered with 1185 Design on creative brand storytelling, brand positioning, messaging and tagline development for a variety of tech, finance and healthcare clients including Quona, Qubole, The New Stamford Hospital and Flipboard.

Coit Group

I rebranded this tech recruiting company to appeal more to millennials, including developing a new brand voice, tagline, web copy and comprehensive brand book.


I created the brand positioning, voice and voice guidelines for Winchester, a premier golf community in Auburn, California.

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