Voice & branding
I led the brand strategy team for Mercari, an online marketplace akin to eBay founded in Japan. This included developing a new brand positioning and voice for its relaunch in the United States, all captured in the brand book below.
I partnered with 1185 Design on creative brand storytelling, brand positioning, messaging and tagline development for a variety of tech, finance and healthcare clients including Quona, Qubole, The New Stamford Hospital and Flipboard.
I rebranded this tech recruiting company to appeal more to millennials, including developing a new brand voice, tagline, web copy and comprehensive brand book.
I created the brand positioning, voice and voice guidelines for Winchester, a premier golf community in Auburn, California.