Yes Health
Yes Health
Yes Health
Banana Republic
Banana Republic
Copywriting, brand strategy, naming
GE, Comcast, ExxonMobile, Sam's Club, Master Card, Stanley Tools, Wells Fargo, Bank of the West, Pearson, Cisco, Janus and Samsung are just a few of the brands I've consulted with on a variety naming and brand architecture projects. I also enjoy helping startups and nonprofits find the perfect name and descriptor line for their company, product or service.
Here are some recent examples of successful names I’ve generated:
aos Skincare
Samsung
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ARTIK IoT Platform + modules
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Renamed Digital Health Innovations Lab, a partnership between Samsung and UCSF aimed at vetting and recommending at-home medical & health devices. Favorites included: Ingenity, Lightwell, Telient, Lumonic and Hatch.
Startups:
The Nines - New Oakland-based specialty, local and organics foods incubator/accelerator, commercial kitchen and food maker community space (in partnership with Whole Foods).
MoneyGeek - Financial guidance website geared towards millennials.
Triphaven - Trip planning website geared towards millennials that combines sharing and building itineraries, reviews, booking reservations and planning trips with friends. (Renamed from “Wheredego.")
Rock+Feather - A new friendship app for women.