Copywriting, brand strategy, naming
GE, Comcast, ExxonMobile, Sam's Club, Master Card, Stanley Tools, Wells Fargo, Bank of the West, Pearson, Cisco, Janus and Samsung are just a few of the brands I've consulted with on a variety naming and brand architecture projects. I also enjoy helping startups and nonprofits find the perfect name and descriptor line for their company, product or service.
Here are some recent examples of successful names I’ve generated:
ARTIK IoT Platform + modules
Renamed Digital Health Innovations Lab, a partnership between Samsung and UCSF aimed at vetting and recommending at-home medical & health devices. Favorites included: Ingenity, Lightwell, Telient, Lumonic and Hatch.
The Nines - New Oakland-based specialty, local and organics foods incubator/accelerator, commercial kitchen and food maker community space (in partnership with Whole Foods).
MoneyGeek - Financial guidance website geared towards millennials.
Triphaven - Trip planning website geared towards millennials that combines sharing and building itineraries, reviews, booking reservations and planning trips with friends. (Renamed from “Wheredego.")
Rock+Feather - A new friendship app for women.