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W2O Group

Brand storytelling, verbal brand ID, voice & tone development, campaigns

I collaborated closely with senior art directors and design CDs to concept, develop and present new brand identities (including crafting messaging matrixes, manifestos and voice/tone guidelines), websites and integrated campaigns for a variety of health care companies in the fields of gene therapy, glaucoma, endometriosis, patient care, life sciences and more. (Clients included: AbbVie, Iridex, California Life Sciences, Voyager Therapeutics and Affinia Therapeutics.)

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