I created the company tagline, brand voice and style guidelines and wrote the web and app copy for the successful launch of this all-mobile diabetes prevention program. I continue to provide verbal brand, naming and copywriting support, including concepting and writing email campaigns, landing pages, social media ads and bi-monthly newsletters. I also create and manage the editorial calendar and work closely with the coach team of naturopaths, psychologists, nutritionists and fitness experts to create original health-related content for the blog, Medium and LinkedIn.