© 2020 Amelia Glynn

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Voice & branding

Mercari

I led the brand strategy team for Mercari, an online marketplace founded in Japan. This included developing a new brand positioning and voice for its relaunch in the United States, all captured in the brand book below.

 

 

 

 

 

 

 

 

 

 

 

 

 

Quona

I partnered with 1185 Design on creative brand story writing, brand positioning and messaging and tagline development for a variety of tech, finance and healthcare clients including Quona, Qubole, The New Stamford Hospital and Flipboard.

 

 

 

 

 

 

 

 

 

 

 

 

 

Coit Group

I rebranded this tech recruiting company to appeal more to millennials, including developing a new brand voice, tagline, web copy and comprehensive brand book.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Winchester

I created the brand positioning, voice and voice guidelines for Winchester, a premier golf community in Auburn, CA.

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