Voice & branding


I led the brand strategy team for Mercari, an online marketplace founded in Japan. This included developing a new brand positioning and voice for its relaunch in the United States, all captured in the brand book below.















I partnered with 1185 Design on creative brand story writing, brand positioning and messaging and tagline development for a variety of tech, finance and healthcare clients including Quona, Qubole, The New Stamford Hospital and Flipboard.














Coit Group

I rebranded this tech recruiting company to appeal more to millennials, including developing a new brand voice, tagline, web copy and comprehensive brand book.

















I created the brand positioning, voice and voice guidelines for Winchester, a premier golf community in Auburn, CA.

© 2020 Amelia Glynn

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